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12 Inspiring Quotes From Top Social Media Marketers
As social media marketers, we always take pride in the creation of good content to better communicate with our audience. Personally, I am always looking for inspiration to complete many of my daily...
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How to Maximize Twitter for Brand Marketing at Trade Shows
Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed. Now is trade show season for most of my clients. During this time, Twitter is my platform of choice...
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Using Instagram to Market Your Brand at Your Next Trade Show
Last week I wrote an article about using Twitter at your next trade show. Based on the response, I thought I would continue the series and write another article about Trade Show tools. This week I am...
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Creating Original Content for a Branded Flipboard Magazine
How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard. As more people consume information...
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Designing A Social Media Program That Generates Retail Sales
Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers. Cross-platform...
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Interpreting Digital ROI to Manage Expectations
Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media....
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Setting Benchmarks to Prevent Scope Creep
Scope creep. It’s not a 1950’s horror film creature, but marketers run for the hills (or want to) when it surfaces. To put it nicely, scope creep is any unanticipated change in a project’s scope of...
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How to Turn Your Facebook Page into a Sales Hub
Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized...
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How I Organically Built My Instagram Profile
One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy....
View ArticleUsing Flipboard to Prepare for a Product Launch
I have been using Flipboard for over 2 years. The more I use it, the more I find hidden treasures with this powerful app. As a social marketer for many natural product brands, I work very closely with...
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How to Prepare Your Client for Changes in Social Media
A friend asked me yesterday at a dinner party, “What do you do for business today?” When I looked surprised she quipped: “With all due respect, I never know your business. It morphs every time I talk...
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And… You Suddenly Became a SUPERSTAR. What Next!
You had no expectations. You just started your business. You were hoping it would take off. But, not so suddenly! So now what? As a start up, you have so many other things to worry about. Getting...
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Increase Conversion and Maximize Sales this Holiday!
With Black Friday and Cyber Monday behind us, you are now gearing up for the XMAS Holiday Season. Purchasing is still on the mind of consumers, especially during this time of the year! To take...
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Social Branding Is a Language. Learn to Speak It!
What does learning a language have to do with social branding? I traveled to Brazil last December. It was my first visit and although I speak several Latin languages, Portuguese is not one of them. I...
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Take Instagram for an Advertising Test Drive
Instagram is a powerful visual messenger. It offers a golden opportunity to showcase your products. It also allows your audience to engage and relate personally to your brand. Background: We run a...
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It’s a Small World, Let’s Stay “Remotely” Connected
I am sitting in an airport lounge. My plane is about to leave and I pull out my phone to send a quick text and to check my email. I look up and scan the room. I notice that I am not alone. Everyone...
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Traditional and Digital Marketing — the “Social” Divide
I had the pleasure of participating in a Blab chat with top media influencers. We discussed the “Marketing of Now: Traditional and Digital Marketing.” Social has been around for the better part of 10...
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Refining Your Sales Pitch with a Flipboard Magazine!
As I was going over a monthly report with a client, I suggested that they take a closer look at the hot new app: Flipboard. “I only have one question for you?” he said. “How can I use this “Flipboard...
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Conversations with Chatbots
Why would I spend my time talking to a robot? As a marketer, I am always looking for ways to ease my daily tasks. In the midst of researching a project, I stumbled on a little Chatbot. He introduced...
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YES! Your Brand Should Be on Snapchat! Here’s Why.
Why would you even consider putting your time and effort into an app like Snapchat that You don’t get it, You feel it’s a kid’s thing, You think it only lasts a few seconds and then it’s gone forever?...
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Build Your Business Using Flipboard Magazines
There are use many applications for businesses out there. This can be overwhelming! Where do you begin to sort through the chaos? When you run a business, days are long and time is non-existent. But,...
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An Effective Use of Flipboard – Using the App as a Blog
niekverlaan / Pixabay Have you used Flipboard for blogging? Are you an influencer? Then, this article is for you. As many of you already know, I have been using this app for quite some time. — Mostly...
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Flipboard Magazine Tips to Build Brand Awareness & Drive Sales!
TeroVesalainen / Pixabay Note: As many of you already know, I am an avid Flipboard fan. I believe the app can revolutionize the way we sell and view brands online. Still, many people have not yet heard...
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Flipboard’s Update Is a Real Game Changer
DariuszSankowski / Pixabay Last week Flipboard launched a very important update. One that will make you think twice about the app. It’s a self-service program that helps publishers be discovered on the...
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Putting Out the Fire: Why You Need a Reputation Policy in Place
How it happened and Why it’s important to have a reputation policy. My client was getting ugly complaints from all over social media. Not from a troll per se, but from an influencer who only wanted...
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